Strategi Digital Marketing Multi-Platform untuk Meningkatkan Kesadaran Calon RedSeller RedDoorz

Rifdah Nur Aulia Rizky Annisa, Ika Korika Swasti

Abstract


The development of digital marketing encourages companies to utilize social media platforms to reach and attract business partners, including potential redsellers. This community service activity was conducted at PT Commeasure Solutions Indonesia (RedDoorz) with the aim of analyzing the role of multiplatform digital marketing strategies in increasing reseller awareness of the RedSeller program. A descriptive qualitative method was employed through direct observation, digital content analysis, and documentation during the internship program. The results indicate that the use of various digital platforms such as Instagram, TikTok, Facebook Marketplace, X, and Threads is effective in building initial awareness among potential redsellers. However, understanding of the working system, commission mechanisms, and the use of the RedSeller application remains limited. The onboarding process plays an important role in bridging the gap between awareness and understanding. Therefore, integrating digital promotion with a structured onboarding process is essential to improve the sustainability and effectiveness of redseller acquisition

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DOI: https://doi.org/10.52643/pamas.v10i4.7657

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