Pelatihan Desain Konten Digital Menggunakan Canva dan Tools Pendukung bagi Mahasiswa Wirausaha dan Pelaku Usaha di Kota Palu

Abstract

The development of digitalization requires student entrepreneurs and business owners to have the skills to produce creative content that supports business promotion. Unfortunately, limited graphic design knowledge is often a major obstacle to optimal use of digital media. This community service activity is designed to improve the skills of student entrepreneurs and business owners in Palu City in designing digital content using Canva and utilizing supporting tools such as Remove.bg, Freepik, and CapCut. The implementation method includes socialization, practical workshops, and mentoring. The socialization focused on the importance of digital literacy and business branding, while the workshop emphasized technical skills through direct practice, and mentoring was provided so that participants were able to apply designs according to business needs. Evaluation was carried out using pre-tests, post-tests, and assessments of participants' work. The results of the activity showed a considerable descriptive increase in skills, where 80% of participants were able to create simple promotional posters independently, 75% successfully integrated supporting visual elements, and 70% began implementing the design results on their business social media. With these achievements, this activity makes a real contribution to improving digital literacy, creativity, and the competitiveness of student entrepreneurs and local business owners in the digital economy era