Pelatihan Membuat Selai Tomat dan Pemberdayaan UMKM Dengan Mengoptimalkan Media Sosial di Era Globalisasi di Dusun Batu Balay, Desa Borogojol, Kecamatan Lemah Sugih, Majalengka

Abstract

In the highly advanced era of globalization, it is also not denied that there are people who are still lagging behind in using social media. At this time social media has become part of society, especially in the buying and selling process. So with modern empowerment, with a focus on MSMEs. It is hoped that MSME actors in Batu Balay Hamlet can use social media to become business owners. There are several UMKM members in Batu Balay Hamlet who still promote their businesses in the traditional way. As a result, the selling market is not extensive and there is no distinctive feature from their packaging. Therefore knowledge and training are needed so that later MSME actors are ready to face the global market and society will continue to improve the quality of their products and increase their production capacity. The aim of empowering MSMEs is to find out how far the people of Batu Balay Hamlet are optimizing social media as a marketing medium, so that the community can be independent so that the latest innovations will emerge that can improve people's living standards, and with training in making tomato jam it is hoped that people can take advantage of natural resources. nature that exists in order to have value. By using the PAR (Participatory Action Research) method, this research basically actively involves stakeholders in studying ongoing actions in order to make changes for the better and the main foundation is the ideas of the people. The results of the empowerment carried out by Practicum II students were to provide packaging designs and banners to MSME actors, as well as training in making tomato jam for PKK mothers who received a good response.

Keywords : Empowerment, MSMEs, Social Media,Marketing