Peran Green Intellectual Capital Terhadap Exploratory Green Innovation Pada Industri Food And Beverage

Silvia Dwiangraini, Ikhsan Firmansyah, Kesita Anugrah Siburian, Andreas Wahyu Gunawan Putra

Abstract


Penelitian ini dilatarbelakangi oleh pentingnya inovasi hijau eksploratif pada industri food and beverage di tengah meningkatnya tuntutan keberlanjutan dan tekanan regulasi lingkungan. Penelitian ini bertujuan menganalisis pengaruh green human resource management dan environmental regulation terhadap exploratory green innovation melalui green intellectual capital pada karyawan industri food and beverage di Jakarta Selatan. Penelitian menggunakan pendekatan kuantitatif dengan desain korelasional dan pengujian hipotesis. Data dikumpulkan melalui kuesioner online terhadap 200 karyawan KFC dan McD yang dipilih dengan purposive sampling, kemudian dianalisis menggunakan Structural Equation Modeling (SEM) dengan AMOS. Hasil penelitian menunjukkan bahwa green human resource management dan environmental regulation berpengaruh positif signifikan terhadap green intellectual capital, dan green intellectual capital berpengaruh positif signifikan terhadap exploratory green innovation. Namun, pengaruh langsung green human resource management dan environmental regulation terhadap exploratory green innovation tidak signifikan. Sebaliknya, keduanya berpengaruh signifikan secara tidak langsung melalui green intellectual capital. Penelitian ini menyimpulkan bahwa green intellectual capital merupakan variabel kunci dalam mendorong exploratory green innovation. Peneliti selanjutnya disarankan memperluas objek, wilayah, dan variabel penelitian. Temuan ini penting bagi perusahaan dalam merancang strategi keberlanjutan yang lebih inovatif dan berdaya saing.

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DOI: https://doi.org/10.52643/jam.v16i3.8684

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