Analisis Faktor Faktor Yang Memengaruhi Revisit Intention Pada Dealer Yamaha Di Batam
Abstract
Kata kunci: Experiential Marketing, e-WOM, Brand Loyalty, Customer Satisfaction, Revisit Intention
Full Text:
PDFReferences
DAFTAR PUSTAKA
Abd Aziz, S., Mansor, F., Syaharuddin, C. M., & Cob, C. (2025). The Experience-Loyalty Nexus: A Comprehensive Review of User Experience as a Driver of Brand Loyalty. INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE. https://doi.org/10.47772/IJRISS
Aileen H. Chen, R. Y. W. (2022). Mediating Effect of Brand Image and Satisfaction on Loyalty through Experiential Marketing. Multidisciplinary Digital Publishing Institute.
Alam, K. (2024a). An Analysis of the Impact of Experiential Marketing in the Tourism Industry: A Bibliometric Literature Review. Journal of Economics, Management and Trade, 30(8), 67–89. https://doi.org/10.9734/jemt/2024/v30i81235
Ardini, S. F., Lubis, N. W., Eliani, N., Tarigan, B., Mesya, K., Siburian, Y., & Sitindaon, N. (2024). Building Customer Loyalty Through Experiential marketing. Jurnal Nasional Holistic Science, 4(3), 373–379.
Asri, C., Suryani, Y., Artha, B., Sari, N. P., & Mataram, U. W. (n.d.). A LITERATURE REVIEW OF REVISIT INTENTION. Jurnal Ranah Pariwisata, I(2). http://jurnal.umsb.ac.id/ranahpariwisata1
Azizatusholihah, S., & Syahlani, S. P. (2025). Benefit: Jurnal Manajemen dan Bisnis Revisit Intention dalam Industri Modern: Analisis Pengaruh Kualitas Layanan, Produk, Suasana, dan Lokasi pada Restoran Berkonsep Santap Sepuasnya. 10(1), 128–145.
Benmoussa, R., & Kissi, L. (2025). Experiential Marketing in the Age of Immersive Technologies : A Literature Review on the Role of Emotions in Consumer Engagement Le marketing expérientiel à l’ère des technologies immersives : Une revue de la littérature sur le rôle des émotions dans l’engagement du consommateur. Finance and Management (JEFM), 4(3), 2958–7360. https://doi.org/10.5281/zenodo.15607894
Candiago, K., & Pramono, R. (2024). PENGARUH SERVICE QUALITY DAN BRAND IMAGE TERHADAP REVISIT INTENTION MELALUI WORD OF MOUTH. Media Bina Ilmiah.
Chen, A. H., & Wu, R. Y. (2022b). Mediating Effect of Brand Image and Satisfaction on Loyalty through Experiential Marketing: A Case Study of a Sugar Heritage Destination. Sustainability (Switzerland), 14(12). https://doi.org/10.3390/su14127122
Chen, T., Samaranayake, P., Cen, X. Y., Qi, M., & Lan, Y. C. (2022). The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.865702
Dabija, D. C., Csorba, L. M., Pop, N. H., & Obadă, D. R. (2024). The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center. Behavioral Sciences, 14(1). https://doi.org/10.3390/bs14010022
Dhillon, R., Agarwal, B., & Rajput, N. (2022). EXPERIENTIAL MARKETING STRATEGIES USED BY LUXURY COSMETICS COMPANIES. Innovative Marketing, 18(1), 49–62. https://doi.org/10.21511/im.18(1).2022.05
Durmus Senyapar, H. N., & Aksoz, A. (2024). Empowering Sustainability: A Consumer-Centric Analysis Based on Advanced Electricity Consumption Predictions. Sustainability (Switzerland) , 16(7). https://doi.org/10.3390/su16072958
Eckert, C., Neunsinger, C., & Osterrieder, K. (2022). Managing customer satisfaction: digital applications for insurance companies. Geneva Papers on Risk and Insurance: Issues and Practice, 47(3), 569–602. https://doi.org/10.1057/s41288-021-00257-z
Faridi, F., Curatman, A., & M. Siddiq, D. (2025). The Role of Experiential Marketing and Digital Marketing on Brand Loyalty with Electronic Word Of Mouth as a Mediating Variable. Journal Transnational Universal Studies, 3(2), 91–104. https://doi.org/10.58631/jtus.v3i2.151
Fennell, D., & Guo, Y. (2024). Codes of Conduct at Zoos: A Case Study of the Chengdu Research Base of Giant Panda Breeding. Tourism and Hospitality, 5(1), 95–111. https://doi.org/10.3390/tourhosp5010007
Gao, F., & Shen, Z. (2024). Sensory brand experience and brand loyalty: Mediators and gender differences. Acta Psychologica, 244. https://doi.org/10.1016/j.actpsy.2024.104191
Giauque, D., Cornu, F., Renard, K., & Emery, Y. (2023). Opportunity to Use New Ways of Working: Do Sectors and Organizational Characteristics Shape Employee Perceptions? Sustainability (Switzerland), 15(14). https://doi.org/10.3390/su151411167
Hadi, S. S., Widyastuti, S., & Darmansyah, D. (2025). Consumer loyalty in Indonesia’s Fast-Food Industry a systematic literature review of service quality price fairness satisfaction and word of mouth in the digital era. Journal of Economics and Business Letters, 5(3), 30–42. https://doi.org/10.55942/jebl.v5i3.574
Handoyo, S. (2024). Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce. Heliyon, 10(8). https://doi.org/10.1016/j.heliyon.2024.e29714
Hariyanti, T., Pradana, E. W., Wardani, D. S., & Fitriasari, N. (2023). Experiential Marketing to Increase Brand Trust and Loyalty of Non-Insurance Patients in the Outpatient Unit of the Army Hospital in Malang East Java, Indonesia. International Journal of Professional Business Review, 8(5), e02158. https://doi.org/10.26668/businessreview/2023.v8i5.2158
Hasan, G. (2022a). Effect of Brand Image, Celebrity Endorsement, EWOM, Brand Awareness and Social Media Communication on Purchase Intention with Brand Trust as a Mediation Variable on Smartphone Users in Batam City (Vol. 2, Issue 1). https://journal.uib.ac.id/index.php/conescintech
Hashem, M., Ruiz, C., & Curras-Perez, R. (2024). Understanding the Dynamics of Brand Love in the Automobile Industry. Journal of Theoretical and Applied Electronic Commerce Research , 19(2), 1142–1163. https://doi.org/10.3390/jtaer19020059
Kakkar, A., Kalia, P., Panesar, A., & Sood, R. (2025). Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce. Aslib Journal of Information Management. https://doi.org/10.1108/AJIM-09-2024-0764
Khdoudi, A., Masrour, T., El Hassani, I., & El Mazgualdi, C. (2024). A Deep-Reinforcement-Learning-Based Digital Twin for Manufacturing Process Optimization. Systems, 12(2). https://doi.org/10.3390/systems12020038
Kim, Y. J., Park, J. S., & Jeon, H. M. (2021). Experiential value, satisfaction, brand love, and brand loyalty toward robot barista coffee shop: The moderating effect of generation. Sustainability (Switzerland), 13(21). https://doi.org/10.3390/su132112029
Leite, Â., Rodrigues, A., & Lopes, S. (2024). Customer Connections: A Cross-Cultural Investigation of Brand Experience and Brand Love in the Retail Landscape. Administrative Sciences, 14(1). https://doi.org/10.3390/admsci14010011
Lin, M. (2024). Understanding the influencing factors of tourists’ revisit intention in traditional villages. Heliyon, 10(15). https://doi.org/10.1016/j.heliyon.2024.e35029
Mahadevan, K., & Joshi, S. (2021). Trends in electronic word of mouth research: A bibliometric review and analysis. Indian Journal of Marketing, 51(4), 8–26. https://doi.org/10.17010/ijom/2021/v51/i4/158468
Malvania, A., & Prayoga, D. (2023). Literatur Review: Analisis Penerapan Experiential Marketing terhadap Kepuasan Pasien di Rumah Sakit. Media Gizi Kesmas, 12(2), 1076–1080. https://doi.org/10.20473/mgk.v12i2.2023.1076-1080
Manyangara, M. E., Makanyeza, C., & Muranda, Z. (2023). The effect of service quality on revisit intention: The mediating role of destination image. Cogent Business and Management, 10(3). https://doi.org/10.1080/23311975.2023.2250264
Mardhiyah Mardhiyah, Nur Afni Dinilhaq, Yona Amelia, Adelia Arini, Rully Hidayatullah, & Harmonedi Harmonedi. (2025). Populasi dan Sampel dalam Penelitian Pendidikan: Memahami Perbedaan, Implikasi, dan Strategi Pemilihan yang Tepat. Katalis Pendidikan : Jurnal Ilmu Pendidikan Dan Matematika, 2(2), 208–218. https://doi.org/10.62383/katalis.v2i2.1670
Nadya Putri, F., Ridhaningsih, F., Studi Manajemen, P., Ekonomi dan Bisnis, F., Negeri Padang, U., & Author, C. (2025). THE EFFECT OF STORE ATMOSPHERE AND EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT SALEJOURN CAFE AND SPACE PADANG Pengaruh Store Atmosphere Dan Experiential Marketing Terhadap Loyalitas Pelanggan Yang Dimediasi Oleh Kepuasan Pelanggan Di Salejourn Cafe and Space Padang. Pendidikan Dan Humaniora, 9(1). https://doi.org/10.36526/js.v3i2.5021
Namin, A. (2017). Revisiting customers’ perception of service quality in fast food restaurants. Journal of Retailing and Consumer Services, 34, 70–81. https://doi.org/10.1016/j.jretconser.2016.09.008
Nazarian, A., Shabankareh, M., Ranjbaran, A., Sadeghilar, N., & Atkinson, P. (2024). Determinants of Intention to Revisit in Hospitality Industry: A Cross-Cultural Study Based on Globe Project. Journal of International Consumer Marketing, 36(1), 62–79. https://doi.org/10.1080/08961530.2023.2192537
Ngo, T. T. A., Bui, C. T., Chau, H. K. L., & Tran, N. P. N. (2024). Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. Heliyon, 10(11). https://doi.org/10.1016/j.heliyon.2024.e32168
Nurazizah, I., & Tajuddien, R. (2024). Experiential Marketing in Indonesia: a Study Literature Review. Geo Tourism International Conference.
Park, J., Banker, S., Masters, T., & Yu-Buck, G. (2023). Person vs. purchase comparison: how material and experiential purchases evoke consumption-related envy in others. Journal of Business Research, 165. https://doi.org/10.1016/j.jbusres.2023.114014
Pauli, G., Martin, S., & Greiling, D. (2023). The current state of research of word-of-mouth in the health care sector. International Review on Public and Nonprofit Marketing, 20(1), 125–148. https://doi.org/10.1007/s12208-022-00334-6
Pawar, D., Phansalkar, S., Sharma, A., Sahu, G. K., Ang, C. K., & Lim, W. H. (2023). Survey on the Biomedical Text Summarization Techniques with an Emphasis on Databases, Techniques, Semantic Approaches, Classification Techniques, and Similarity Measures. In Sustainability (Switzerland) (Vol. 15, Issue 5). MDPI. https://doi.org/10.3390/su15054216
Pham, T. Van, Duc Le, T., Dang Thi, K. T., Nguyen, T. L., & Tran, T. N. T. (2025a). Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs. Cogent Business and Management, 12(1). https://doi.org/10.1080/23311975.2025.2452239
Qiu, K., & Zhang, L. (2024). How online reviews affect purchase intention: A meta-analysis across contextual and cultural factors. Data and Information Management, 8(2). https://doi.org/10.1016/j.dim.2023.100058
Ramadhan, A., & Solihin, D. (2024). Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada PT. Sumber Alfaria Trijaya Tbk ARTICLE INFO ABSTRACT. Cakrawala: Jurnal Ekonomi, Manajemen Dan Bisnis, 1(1), 19–26. https://jurnalamanah.com/index.php/cakrawala/index
Rehman, M., Zelin, T., & Hussain, T. (2025). Influence of consumer satisfaction on brand allegiance: An empirical investigation in Pakistan’s safety and luxury automobile sector. Acta Psychologica, 252. https://doi.org/10.1016/j.actpsy.2024.104667
Ridwan, N. H., Musa, C. I., & Haeruddin, M. I. M. (2025). Decision-making behavior of generation Z in online purchases: A systematic literature review. In Multidisciplinary Reviews (Vol. 8, Issue 12). Malque Publishing. https://doi.org/10.31893/multirev.2025384
Rohmah, F. A., & Syarif, M. (2025). Pengaruh Citra Destinasi Dan Pengalaman Wisata Terhadap Revisit Intention Melalui Tourist Satisfaction Pada Destinasi Wisata Halal Aer Mata Ebu Arosbaya. Jurnal Manajemen Stratejik Dan Simulasi Bisnis, 6(2), 51–65. https://doi.org/10.25077/mssb.6.2.51-65.2025
Salamah, A. A., Hassan, S., Aljaafreh, A., Zabadi, W. A., AlQudah, M. A., Hayat, N., Al Mamun, A., & Kanesan, T. (2022). Customer retention through service quality and satisfaction: using hybrid SEM-neural network analysis approach. Heliyon, 8(9). https://doi.org/10.1016/j.heliyon.2022.e10570
Seo, K. H., & Lee, J. H. (2025a). The Impact of Service Quality on Perceived Value, Image, Satisfaction, and Revisit Intention in Robotic Restaurants for Sustainability. Sustainability (Switzerland), 17(16). https://doi.org/10.3390/su17167422
Seow, A. N., Foroughi, B., & Choong, Y. O. (2024). Tourists’ Satisfaction, Experience, and Revisit Intention for Wellness Tourism: E Word-of-Mouth as the Mediator. SAGE Open, 14(3). https://doi.org/10.1177/21582440241274049
Setiawan, A., & Ali, M. M. (2025). Pengaruh E-Service Quality dan Kepercayaan Terhadap Keputusan Pembelian Studi Pada Pelanggan Marketplace Aplikasi Blibli di Kota Bandung. ECo-Fin, 7(2), 1115–1129. https://doi.org/10.32877/ef.v7i2.2512
Shin, H. H., Shin, S., & Gim, J. (2023). Looking back three decades of hospitality and tourism technology research: a bibliometric approach. International Journal of Contemporary Hospitality Management, 35(2), 563–588. https://doi.org/10.1108/IJCHM-03-2022-0376
Sudaryanto, S., Hanim, A., Rosediana Dewi, I., Kartikasari, A. D., & Rusdiyanto, R. (2025). The mediating effect of customer trust of E-WOM and online customer reviews impacting purchase decision of household electronic products at a marketplace: evidence from Indonesia. Cogent Business and Management, 12(1). https://doi.org/10.1080/23311975.2025.2503093
Sukand, G. (2024). Global Tourism Transformation: A Review of Destination Marketing Innovations and Strategies. Journal of Halal Tourism. http://gtir.polteksci.ac.id
Sultoni, M. H. (2023). Digital Marketing and Electronic Word of Mouth: A Literature Review. Manajemen Bisnis, 13(01), 67–79. https://doi.org/10.22219/mb.v13i01.29511
Sun, H., Dai, Y. Y., Jeon, S. S., Lee, R., Wang, H., Shi, X., Sun, L., & Wang, Y. (2024). The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -. Heliyon, 10(16). https://doi.org/10.1016/j.heliyon.2024.e36030
Trisna Melati, & Ni Made Purnami. (2025). PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP NIAT BERKUNJUNG KEMBALI PADA VILLA TELAGA WANA GIANYAR. E-Jurnal Manajemen Universitas Udayana, 14(9), 698–717. https://doi.org/10.24843/ejmunud.2025.v14.i9.p03
Verma, D., Dewani, P. P., Behl, A., & Dwivedi, Y. K. (2023). Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective. Computers in Human Behavior, 143. https://doi.org/10.1016/j.chb.2023.107710
Wang, D., Ma, Y., Liu, X., Li, D., Liu, Q., Yang, H., & Li, X. (2024). Improving Mining Sustainability and Safety by Monitoring Precursors of Catastrophic Failures in Loaded Granite: An Experimental Study of Acoustic Emission and Electromagnetic Radiation. Sustainability (Switzerland), 16(3). https://doi.org/10.3390/su16031045
Xu, W., Jung, H., & Han, J. (2022). The Influences of Experiential Marketing Factors on Brand Trust, Brand Attachment, and Behavioral Intention: Focused on Integrated Resort Tourists. Sustainability (Switzerland), 14(20). https://doi.org/10.3390/su142013000
Yandi, A., Mahaputra, M. R., & Mahaputra, M. R. (n.d.). Faktor-Faktor Yang Mempengarui Minat Kunjungan Wisatawan (Literature Review). Jurnal Kewirausahaan Dan Multi Talenta. https://doi.org/10.38035/jkmt.v1i1
Yulianto Putra, E., & Liesty Indriani, V. (2023). Analisis Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Coffee Shop yang ada di Batam (Analysis of Factors Affecting Brand Loyalty at Coffee Shops in Batam). Analisis Faktor-Faktor Yang Mempengaruhi ... e-Journal Ekonomi Bisnis Dan Akuntansi, 10(1), 9–20.
Zha, D., Marvi, R., & Foroudi, P. (2023). Synthesizing the customer experience concept: A multimodularity approach. Journal of Business Research, 167. https://doi.org/10.1016/j.jbusres.2023.114185
DOI: https://doi.org/10.52643/jam.v16i2.7960
Refbacks
- There are currently no refbacks.
StatCounter
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.