Pelatihan Pemasaran Digital Berbasis Webinar sebagai Upaya Peningkatan Kompetensi RedSeller RedDoorz

Abstract

The advancement of digital technology is currently triggering a transformation in the promotion methods in the hotel and lodging business, including for marketing partners such as RedDoorz RedSellers. However, many RedSeller partners still face limitations in digital marketing and effective communication when communicating with potential guests on social media. The purpose of this community service activity is to improve the digital marketing competency and sales communication of RedSeller partners through a webinar entitled "7 Days to Get Profits." The online webinar was presented in an educational and practical manner. The webinar was attended by 103 participants from among partners. The material was structured sequentially, starting from the use of WhatsApp Business to platform X and how to follow up with potential guests. Data was collected through direct observation of the webinar and analyzed using descriptive qualitative methods. The results showed that this activity provided a clearer understanding of digital marketing strategies for participants and fostered active participant engagement in the interactive discussion space. The webinar also provided an opportunity for partners to match the webinar material with their daily sales and marketing practices, which can encourage changes in partners' practical understanding of marketing activities