Pemberdayaan Perkumpulan Penyandang Disabilitas Klaten (PPDK) Melalui Branding dan Pemasaran digital untuk Peningkatan Pemasaran Produk Karya Difabel

Dahlan Susilo, Arif Yuliyanto, Angga Kusuma Dawami, Muhammad Fadhlan Ravi Ashsidiq

Abstract


The main problem faced by PWDs called Perkumpulan Penyandang Disabilitas Klaten (PPDK) in Klaten is the limited access to information and marketing opportunities for their products, resulting in the products being known only at the local level. Therefore, training on adequate product photography and the use of digital platforms such as social media and websites are essential to increase the visibility of their products in the global market. This community service aims to increase the empowerment of people with disabilities in Klaten through the application of branding and pemasaran digital strategies in marketing products made by difables. The service method applied includes training on product photography, utilization of cloud servers for data and information management, and pemasaran digital to introduce products made by people with disabilities to the wider community. The results of this service are expected to improve the quality of product photos, expand market reach, and build a strong brand identity for difable products. The success of this training is important to open wider economic opportunities for people with disabilities and increase public awareness about the importance of equality in economic opportunities. In conclusion, pemasaran digital and branding are key to strengthening the position of people with disabilities in a larger and global market

Full Text:

PDF

References


K. L. Keller and P. Kotler, “Branding in B2B Firms,” in Handbook of Business-to-Business Marketing, Edward Elgar Publishing, 2012. doi: 10.4337/9781781002445.00021.

S. D. Agency, “Social Media Marketing - Pengertian, Manfaat dan Strategi di Media Sosial,” https://www.sws.co.id/social-media-marketing/.

D. Susilo, D. Ruswanti, and F. Fitriyadi, “Implementasi Digital Marketing di SMK Kriya Sahid Sukoharjo Guna Meningkatkan Jumlah Siswa Baru,” Jurnal Pengabdian Masyarakat Mandiri (JPMM), vol. 1, no. 02, pp. 34–38, Jun. 2023, doi: 10.55642/jpmm.v1i02.308.

D. Ruswanti, “Strategi Digital Marketing Dengan Kalender Konten (Studi Kasus Media Sosial Instagram Universitas Sahid Surakarta),” SPEED - Sentra Penelitian Engineering dan Edukasi, vol. 12, no. 2, May 2020.

A. Yulianto, D. Susilo, and D. Ruswanti, “PERANCANGAN FOTOGRAFI PRODUK UNTUK MASYARAKAT DISABILITAS DI KLATEN,” AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL, vol. 6, no. 1, pp. 93–101, Jan. 2025, doi: 10.59997/amarasi.v6i1.4648.

R. Rijal, H. Iriawan, I. Irwan, D. R. Leiwakabessy, A. Sahat, and M. Sigalingging, “Pemanfaatan Media Sosial untuk Pelayanan Publik yang Terintegrasi (Kajian Pelayanan Administrasi Melalui Aplikasi Whatsapp di Kantor Kelurahan Karang Mulya Kabupaten Biak Numfor),” Jurnal Pengabdian Dharma Laksana, vol. 5, no. 2, p. 484, Jan. 2023, doi: 10.32493/j.pdl.v5i2.28118.

A. Yulianto, “Esai Foto Sebagai Media Pembelajaran Karakter Pada Fotografi Dasar,” Buletin Poltanesa, vol. 23, no. 2, Dec. 2022, doi: 10.51967/tanesa.v23i2.1974.

M. Umar Ilham Harttadi, E. Henny Lukitasari, and A. Yulianto, “Perancangan Visual Branding OM Cuppu Barbershop di Gondangrejo Karanganyar,” JURNAL KEMADHA, vol. 13, no. 1, pp. 99–118, Apr. 2023, doi: 10.47942/ke.v13i1.1400.

M. Asnawi, R. Y. Siregar, S. Wahyuni, and N. Nurhayati, “Optimalisasi Pemasaran Produk UMKM Desa Dalu 10 B Melalui E-Commerce Untuk Peningkatan Pendapatan Masyarakat,” Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, vol. 7, no. 4, pp. 644–651, Oct. 2024, doi: 10.33330/jurdimas.v7i4.3475.

R. Hadizan, “Kesadaran Sosial: Pengertian, Manfaat, dan Cara Meningkatkannya dalam Kehidupan Sehari-hari,” https://www.sosiologiku.com/2025/06/kesadaran-sosial-pengertian-manfaat-dan.html.

B. Surya, “Upaya Pemerintah dalam Meningkatkan Kesejahteraan Masyarakat: Menuju Kehidupan yang Lebih Makmur dan Bahagia,” https://tambahpinter.com/upaya-pemerintah-dalam-meningkatkan-kesejahteraan-masyarakat/.

A. Moedasir, “Membuat Foto Produk: Jenis, Cara, Tips, dan Fungsi,” https://majoo.id/solusi/detail/foto-produk.

Y. Choi and A. Thoeni, “Social media: is this the new organizational stepchild?,” European Business Review, vol. 28, no. 1, pp. 21–38, Jan. 2016, doi: 10.1108/EBR-05-2015-0048.

J. Jamaludin et al., Pemasaran Era Kini: Pendekatan Berbasis Digital. Bandung: Media Sains Indonesia, 2022.

Faradilla A., “Apa Itu Digital Marketing? Definisi, Manfaat, dan Strateginya,” https://www.hostinger.co.id/tutorial/apa-itu-digital-marketing.

H. Tjiang, “Cara Membuat Foto Produk Paling Cepat Cuma Pakai HP Doang,” https://jsp.co.id/cara-membuat-foto-produk-paling-cepat-cuma-pakai-hp-doang/.

A. M. Sriyadi, Rancang Bangun Website Sebagai Media Promosi Dan Penjualan Produk Pada Industri Rumahan QueenaSnack. Surakarta: Program Studi Informatika, Universitas Sahid Surakarta, 2017.

D. Widyaningtyas, N. Budi Setiawan, and D. Retnaningdiah, “Pelatihan Digital Tools Untuk Pemetaan Trend Menu Konsumen,” Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, vol. 7, no. 3, pp. 344–351, Jul. 2024, doi: 10.33330/jurdimas.v7i3.3291.




DOI: https://doi.org/10.52643/pamas.v9i4.7068

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Dahlan Susilo, Arif Yuliyanto, Angga Kusuma Dawami, Muhammad Fadhlan Ravi Ashsidiq