Kajian Bisnis Plan PT CAP Tentang Hunian Rumah Di Kelurahan Semanan Jakarta Barat Tahun 2020-2024
Abstract
Penelitian ini merupakan penelitian operasional (OR) prediktif studi, dimaksudkan untuk membuat perhitungan tentang kelayakan rencana bisnis dengan mempertimbangkan berbagai faktor. Pendekatan yang digunakan adalah kualitatif, untuk mengkaji rencana bisnis yang dibuat oleh PT CAP dalam melakukan ekspansi bisnis di bidang propresi di wilayah Jakarta Barat.
Dari hasil penelitian yang telah penulis lakukan, didapatkan payback period didapatkan alternatif normal normal 36 bulan, alternatif optimis 24 bulan. Hasil ini jauh lebih kecil dari ketentuan manajemen 4 tahun, sehingga proyek ini layak untuk diterima. Analisis Net Present Value, dari hasil perhitungan NPV cash flow masih jauh lebih besar dari NPV cash outflow, artinya dari penilaian NPV proyek ini dinilai sangat layak untuk dilaksanakan. Internal Rate of Return (IRR) proyek ini layak karena jika mencari IRR, alternatif normal dan optimis lebih besar daripada biaya modal rata-rata tertimbang (WACC). Berdasarkan hasil analisis dan perhitungan yang telah dilakukan penulis sehubungan dengan proyek kawasan perumahan Citra Garden Puri Semanan di Semanan, Jakarta Barat, secara umum investasi tersebut dinilai layak dan menguntungkan tidak hanya bagi pengembang tetapi juga bagi konsumen yang membeli rumah di proyek tersebut. . Memperhatikan apa yang telah dianalisis dan dibahas, maka saran penulis adalah mengecek kembali arus kas dengan mempertimbangkan mencari alternatif pendanaan dengan pinjaman yang meningkat sehingga biaya modalnya kecil.
Kata Kunci : Payback Period, NPV, IRR
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DOI: https://doi.org/10.52643/jam.v11i2.1888
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